Game Plan.
Build an effective marketing strategy.
Understanding the connection with the customer is key to your marketing success. Knowing your audience and how to communicate with them is vital.
There are many parts to consider when building your marketing strategy, here are some of the steps of the process:
Use the four P’s of marketing (product, price, promotion and place)
What is your company’s value proposition?
What are your goals and objectives?
Know your clients, your target audience and demographics.
Create your messaging.
Define your budget.
Determine the right channels for your content
Measure your success.
A marketing strategy details the advertising campaigns to be implemented as well as how the company intends to measure the effectiveness of these campaigns. These are usually based on the four P’s. Marketing plans have several functions and components, including market research to support pricing decisions and new market entry, tailored messaging that targets certain demographics and geographic areas, and selecting the appropriate platform for promoting products and services. Digital, radio, the Internet, print publications, and magazines are all platforms and metrics for measuring marketing efforts.
